Jing Brand (Wuhan) Real Estate Project

Located in Wuchang Binjiang Business District of Wuhan and endowed with convenient transportation, the scheme for the renowned liquor manufacturer is created at the starting point of the district’s future development axis. The project is comprised of a 150m high-rise commercial tower and a 100m tower of serviced apartments perched atop a retail podium.



Responding to the plot’s surroundings, the design premises its spatial arrangement on creating a “Jing Park” at the podium level to allow social interaction while extending the greenery towards the twin towers. The shape of the twin towers is inspired by the sailing boat floating on the river, and the "Wuhan Landmark" is created with its striking riverside signs.



The high-rise tower and low-rise tower are set on the northeast and southwest corners of the plot respectively, and are separated from each other by the walk path across the plot. The walking path connects the Waterfront Park in the northwest and the industrial heritage park in the southeast, resulting in the intersection of the landscape and the urban axes.



Inspired by the client’s corporate culture, an infinity loop wraps around the central courtyard, seamlessly threading functions and spaces while highlighting the retail shops and enterprise gallery on second and third floor. Greenery is strewn throughout from the sunken sharing plaza all the way up to the roof terraces, the organization amounts to a green valley designed for pleasant meandering. The Jing Gallery is outlined like a floating wine glass, supported by a gleaming, golden horn base; combined with the LED curved screen facing the atrium, Jing Brand’s corporate culture is perfectly reified.



Through the skewed arrangement of the service core and adjusting tower orientations, sight obstruction between the towers is minimized, allowing for a panoramic view and providing flexible office space with sufficient natural light. The office area has a shared atrium and abundant public spaces where employees can communicate.



We hope by merging Wuhan’s cultural motifs and the open and innovative principles that bespoke Jing Brand as the design cornerstones, a unique, attractive place along the Yangtze River will be birthed.