Tonghan Chuntang Gift Box

Tonghan Chuntang is an old brand founded in 1783. The Chinese nourishing and health care market is becoming increasingly large, and the homogenization of brand packaging is also serious. Therefore, the unique identification of packaging and the strong communication of the brand have become urgent problems to be solved.
So, the designer combined the brand year 1783 with the logo to form a visual hammer, creating a hot stamping effect, strengthening the brand's first visual experience, highlighting the sense of story and historical depth.
The gift box adopts a plug edge heaven and earth cover box type, with a gold card plug edge exposed in the middle. The red and gold color contrast highlights the noble and orthodox nourishment. The packaging is made of red tactile paper soft packaging material, and the velvet texture highlights the authenticity and effectiveness of the tonic. The honor of China Time-honored Brand is placed on the upper left corner of the package in the form of a metal bronze medal to set up the brand honor benchmark.