2023 | Professional

MUSE Design Awards Silver Winner

Nanning ASEAN Shengtian Underground shopping mall

Entrant Company

Guangzhou KAFUN Creative Co., Ltd

Category

Interior Design - Retails, Shops, Department Stores & Mall

Client's Name

Shengtian Commercial

Country / Region

China

The ASEAN Shengtiandi Block project has been in operation before the transformation. The difficulty of the project transformation is: "How to upgrade and transform the dynamic line and theme atmosphere of the underground business without affecting the main business operation, and without destroying the integrity of the existing European classical building facade style, and effectively controlling the transformation cost of the underground space." Finally, the benchmark project of the scene block will be formed and the commercial value will be enhanced.

Key points of design transformation:

Use visual conflict techniques and modern style elements to break the dull state of European-style blocks;

The solid color large color block space modeling is adopted to achieve the foundation of strong visual guidance and quantitative lighting at night;

Retain the arc window frame elements of the original building to achieve the effect of new and old fusion;

The vertical grid folding element is used to cover the image problems such as dirty and dirty equipment in the original space and enrich the details;

Reserved vertical and horizontal business LOGO positions to meet the internal business display and orientation guidance.

Re-planning the mainstream line and the area of some types of business, and clarifying the commercial multi-economic points, external display areas and spatial activity nodes

Optimize the spatial scale, make use of the advantage of floor height, combine with the needs of business types, and create rhythmic functional zones

Industrial wind matrix elements, combined with lighting fixture layout, business advertising space, LOGO location re-optimization, overall lighting layout and illumination upgrade design

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