Recapture the Sunset for Eternity

Strategic thinking:

Corona believes that the sunset moment is full of charm. However enjoying the sunset can be a luxury for busy city dwellers. Corona encourages them to slow down and enjoy the comfort and beauty that life has to offer, bringing the Corona sunset moment to everyone.

Ivie wanted to break through the limits of time and space and use the Corona bottle as a vehicle to recreate the most magnificent sunset moment of summer on the gift box. This time, the moment will be in everyone’s hands, along with a Corona beer. The moment of sunset is no longer transitory. People can enjoy it, play with it, and even taste it! Ivie hopes its design can create a unique and immersive sunset experience for Corona and Chinese consumers.

Design solution:

As we all know, the beauty of sunset cannot be displayed statically. How to recapture the precious moments of beauty in a realistic but simple way?

Ivie used a special material called lenticular sheet, to give the package a dynamic visual effect. The subtle changes in the image can be viewed through changing angles. The lenticular sheet, a material with a long history, can take on a new life with some new inspiration.

On this limited-edition box, Ivie presents a sunset scene exclusively designed for Corona: Under the red-orange sky, on the calm sea, a huge Corona transparent bottle stands quietly. The most dazzling sunset, happening at the intersection of day and night, is captured swirling at the opening of the bottle. With a slight shake, the lenticular sheet casts magic - the sun slowly descends into the bottle through the mouth, depicting a surprisingly real sunset moment with understated elegance in 3D brilliance.

Imagine the aroma of the golden Corona beer flowing slowly into your throat, as you tilt your head in the fresh sea breeze of a sun-kissed afternoon. The day’s hard work was swept away with the radiant energy that infuses the body.

A moment is an eternity. Experience the beauty of Corona at sunset - a moment to slow down and relax.