Adidas Flagship Facade

AI was used to create a light-weight, glass fibre reinforced, moulded concrete facade for the Adidas Shenzhen flagship. The facade resembles today's high-tech sports shoes. Despite it's high-tech nature, the facade appears soft and comfortable, much like one would expect from innovative performance footwear. To reveal entry points and views on the excitement in the store, the facade lifts itself up off the ground, and at certain pints opens up completely to give way to a gigantic 3D holographic screen displaying Adidas latest innovations.