2023 | Professional

MUSE Design Awards Platinum Winner

Adidas Flagship Facade

Entrant Company

Storeage-Group

Category

Architectural Design - Retails, Shops, Department Stores & Mall

Client's Name

Adidas

Country / Region

United States

AI was used to create a light-weight, glass fibre reinforced, moulded concrete facade for the Adidas Shenzhen flagship. The facade resembles today's high-tech sports shoes. Despite it's high-tech nature, the facade appears soft and comfortable, much like one would expect from innovative performance footwear. To reveal entry points and views on the excitement in the store, the facade lifts itself up off the ground, and at certain pints opens up completely to give way to a gigantic 3D holographic screen displaying Adidas latest innovations.

Credits

Creative Director / Design Concept, Storeage-Group
Leendert Tange
Lead Designer, Storeage-Group
Arlia Hashim
Account Director, Storeage-Group
Li Kang
Lead Engineer, Race Design plus Buil
Chen Xiang
Photography
Duo Photography
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