Adidas Flagship Facade

Entrant

Storeage-Group

Category

Architectural Design - Retails, Shops, Department Stores & Mall

Client's Name

Adidas

Country / Region

United States

Gallery

MUSE Design Awards Architectural Design - Retails, Shops, Department Stores & Mall Winner - Adidas Flagship Facade (Image 1)

MUSE Design Awards Architectural Design - Retails, Shops, Department Stores & Mall Winner - Adidas Flagship Facade (Image 2)

MUSE Design Awards Architectural Design - Retails, Shops, Department Stores & Mall Winner - Adidas Flagship Facade (Image 3)

MUSE Design Awards Architectural Design - Retails, Shops, Department Stores & Mall Winner - Adidas Flagship Facade (Image 4)

MUSE Design Awards Architectural Design - Retails, Shops, Department Stores & Mall Winner - Adidas Flagship Facade (Image 5)

MUSE Design Awards Architectural Design - Retails, Shops, Department Stores & Mall Winner - Adidas Flagship Facade (Image 6)

MUSE Design Awards Architectural Design - Retails, Shops, Department Stores & Mall Winner - Adidas Flagship Facade (Image 7)

About The Entry

AI was used to create a light-weight, glass fibre reinforced, moulded concrete facade for the Adidas Shenzhen flagship. The facade resembles today's high-tech sports shoes. Despite it's high-tech nature, the facade appears soft and comfortable, much like one would expect from innovative performance footwear. To reveal entry points and views on the excitement in the store, the facade lifts itself up off the ground, and at certain pints opens up completely to give way to a gigantic 3D holographic screen displaying Adidas latest innovations.