COLORFUL ZHANGZHOU

The daffodil, which is Zhangzhou City's official flower, is also the provincial flower of Fujian. Based on this, the Mid-Autumn moon cake of this brand chooses the “daffodil,” which is the city's most emblematic flower, as its creative element, with the concept of “Lingbo Fairy” (the reputation of daffodil). The innovative blending of the city's distinctive daffodil mark and Chinese traditional festivals is evident when the package is opened and a three-dimensional daffodil is visible gently blooming.

Together with the Zhangzhou State Tea Factory, Pattern Zhangzhou pays homage to a city tradition. The concept for the design is “Zhangzhou Aged Tea,” and the illustrator has recreated the historical aspects of the Zhangzhou tea factory using new paint. To honor the time's classics and the passing down of talents, the design incorporates a seal, stamp, envelope, and other features.

The lyrics of one of the most well-known Hokkien songs among Zhangzhou natives serve as the inspiration for the concept of “Sea of Life.” The theme incorporates the lovely scenery of the city into the exterior packaging of goods and blends it with the stunning natural scenery of Dongshan County, Zhangzhou City, so that customers may learn about the local way of life while enjoying the bounty of the sea.

Mung bean cake is a traditional tea pairing for Zhangzhou residents to enjoy fine tea. A cross-border collaboration between the intangible cultural heritage and urban classic taste, the design is based on Zhangzhou's intangible cultural heritage technology as creative elements and combines it with Zhangzhou's intangible cultural heritage technology (Xiang opera, Zhangzhou puppet show, big drum umbrella dance). This allows consumers to experience the food's flavor while also understanding the local culture.

This design seeks to capture the charm and warmth of the naturally romantic Zhangzhou people. The clever formula “text + dessert” is utilized to create a touching message. The packaging is jam-packed with ideas and new notions. When you open the box, the written expression of love for family, lovers, and friends is jumping into your eyes.