MEISUN Golden Emerald Lava Custard Mooncake

The gift box of MEISUN Golden Emerald Lava Custard Mooncake has emerald green as its dominant hue, whose packaging design showcases a fusion of Chinese aesthetics and European art through a cluster of modern illustrations simply styled based on the inspiration from both Chinese and Western cultures.

Its packaging design demonstrates the cultural cross between the vintage and modern fashion, combines multiple elements such as European architectures and fonts with the details of Chinese brushstrokes, while further pioneering in the style design by incorporating creative artistic concepts. Not only does the packaging design go beyond the boundaries of art, it also strikes the balance between the decorous feeling emanating from Chinese classicism and the romantic touch flowing in European fashion, ultimately taking on a harmonious and consistent style. The illustrations, specially treated through laser printing and hot stamping, radiate with a golden luster, showing a rich play of light and shadow to spice up the holistic aesthetic appeal and visually highlight the premium quality of the product and the packaging itself. Encircling the sides of the gift box are the mosaics of geometric patterns, which create a visual connection with the main visual elements of the packaging design and the inner box structure, while exuding an abstract yet modern allure that echos European aesthetics.

The double-layer inner box is specially shaped into an octagon, which is considered as a symbol of the auspicious meaning — sharing blessings far and wide. This design serves as a carrier of good wishes, subtly ingraining the product positioning as a superior choice for gift giving in more consumers.