2023 | Professional

MUSE Design Awards Silver Winner

Dexter Mid-Autumn Gift Box

Entrant Company

Wuxi Dexter Bio-tech Co., Ltd.

Category

Packaging Design - Snacks, Confectionary & Desserts

Client's Name

Country / Region

China

The theme of Dexter Mid-Autumn Festival gift box is “Ever Moon”, which represents six sincere wishes, “Ever Lucky”, "Ever Up", "Ever Happy", "Ever Fun", "Ever Good", and "Ever Yummy". All these sincere wishes are printed on the gift box in the form of illustrations.

Each moon cake is individually packed with gift box. In the illustrations, the fancy carp represents "Ever Lucky"; the thriving penny grass represents "Ever Up"; the osmanthus petals represents "Ever Happy"; the little bear on the spaceship represents "Ever Fun"; the thumbs-up Moon represents "Ever Good"; the tin can represents "Ever Yummy". The iconic Dexter Bear integrates them into a whole design with connotation and brand identity.

Six illustrations of the gift boxes are interspersed in the way of the golden section and connected in series to echo each small package in the gift box, unified but also varied. On the four sides of the gift box, the primary color is the classic brand color of Dexter, embellished with the "Ever Moon" silver pressed theme logo, which improves the texture and style of the gift box.

Credits

Chief Designer
Zhang Jiankang
Chief Designer
Chen Kechen
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