2023 | Student

MUSE Design Awards Gold Winner

Nanshan Milk Packaging

Entrant Company

Xu Lingcong, Wang Linhe

Category

Packaging Design - Non-Alcoholic Beverages

Client's Name

Country / Region

China

This is a milk packaging that applies a new design concept, combining Tantou Festival paintings(an intangible cultural heritage of China) with Nanshan milk. The silhouette of the cow echoes the paintings, vividly presenting an exquisite life aesthetics that combines internal and external, and achieving a harmonious convergence of classic imagery and modern technology. The unique double-layer glass structure is convenient for heating and efficient in heat insulation, and the user experience has been greatly improved, achieving high unity in aesthetics and practicality from multiple angles. As human society enters a new era, the Z generation becomes the main force in the market. This design considers their consumer concept, multi-dimensionally enhances the design aesthetic, and promotes the upgrade of consumption through satisfying the increasingly high aesthetic standards. Taking the new national trend as the design idea, it creates a unique new aesthetic atmosphere. The combination of intangible cultural heritage and modern concepts demonstrates the excellent craftsmanship and ingenuity, fully expressing the gorgeous national culture of integration and compatibility. The design team broke the conventional design of bulk milk products and designed them in a set. Combining the national trend of Tantou Festival paintings, a traditional Chinese culture, to reflect the diversity of product categories and the fun of packaging, enhances the collection value. At the same time, the Tannou Festival painting puzzle built into the set can provide people with entertainment and the desire and value of collecting various puzzles. Considering the convenience to heat milk, glass is selected as the packaging material to eliminate the difficulty of paper cartons to heat. In addition, the bottle structure has been specially designed, and the unique double-layer glass structure can block the temperature of hot milk to avoid burns due to excessive temperature, ensuring user health and effectively improving food safety quality. The new packaging design breaks the traditional pattern of milk product packaging, changes people's stereotype impression, and forms a strong stimulus in the perception, promoting the desire to buy.

More Gold Winners
Interior
2023
MUSE Design Awards - Crystal Clear Aesthetic

Entrant Company

Well Interior Design Co., Ltd.

Category

Interior Design - Residential 

Product
2023
MUSE Design Awards - Cordless Brushless Sabre Saw

Entrant Company

Jiangsu Dongcheng M&E Tools Co., Ltd

Category

Product Design - Hardware, Power & Hand Tools

Architectural
2023
MUSE Design Awards - Meizhou Jiaying University Zilin College

Entrant Company

Jumbo Globe Limited

Category

Architectural Design - Institutional 

Interior
2023
MUSE Design Awards - THE U WORLD

Entrant Company

SHENZHEN FREEFORM DESIGN CO .,LTD .

Category

Interior Design - Commercial