2023 | Professional

MUSE Design Awards Gold Winner

3D warm bird's nest down jacket

Entrant Company

PEACEBIRD

Category

Fashion Design - Prêt-à-porter / Ready-made

Client's Name

Country / Region

China

This PEACEBIRD down jacket is designed following the idea that clothes is the architectural space closest to the human body. It draws inspiration from PEACEBIRD Fashion Center designed by Daniel Statham, where each floor boasts expanded space and the outer skeleton helps to shelter from sunlight like clothes. Based on that, the stitches of the product are expertly crisscrossed to resemble the skeleton of that nest-type building, giving a dynamic, lively sense. For one thing, such a design makes the product another good interpretation of the brand image. For another, the crisscrossed stitches leads to a 3D visual effect to visually improve women’s body curve; the grid pattern renders the whole clothes visually fluffy and cozy; the slim-fitting silhouette contributes to a simple style, which can better show ease and self-confidence of women.

Functionally, the ultra-fine polyester fiber fabric is mainly used to enhance wearing comfort and achieve good texture. Featuring light weight and cold resistance, the high-quality duck down of 680+ filling power as the padding offers more air space for heat retention and insulation, so as to ensure convenient movement, comfort and warmth, thereby well satisfying the needs of daily travelling in cities.

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