2023 | Professional

MUSE Design Awards Silver Winner

CEBBANK Zodiac China-chic Card Series

Entrant Company

EASTCOMPEACE TECHNOLOGY CO., LTD.

Category

Product Design - Other Product Design

Client's Name

CHINA EVERBRIGHT BANK CO., LTD

Country / Region

China

CEBBANK Zodiac China-chic Card Series is a set of debit cards with the Chinese zodiac as the theme. Redesigning the image of the Chinese zodiac, the design team has integrated Chinese traditional culture into the carrier - modern popular debit cards, which aims to make young people attach importance to traditional culture.

The cartoonish illustrations styled in the China-Chic manner, supplemented with diverse decorative elements that symbolize auspiciousness, convey best wishes for good luck to users. As the visual center of the debit cards, the zodiac applies colored glaze and translucent shell to the main body, so as to realize a rich, excellent texture and visually add a layered sense; the eyes designed with the special pattern for a 3D effect provide various light effects for users viewing from different angles. Considering that 2023 is the Chinese year of the rabbit, the corresponding credit card specially adopts colored metal inlay technology, so that the folding fan on it can act as a sachet storing perfume or disinfectant, and thus give off elegant fragrance lastingly or achieve close-range sterilization, leading to a better user experience in multiple dimensions including visual/tactile/olfactory sensation.

Credits

Project management
CEBBANK Retail Business Department
Graphic design
EASTCOMPEACE Graphic Design Team
Technical direction
EASTCOMPEACE Innovation Studio
Head of marketing
EASTCOMPEACE Marketing Team
Productio
EASTCOMPEACE Supply Chain Team
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