2023 | Professional

MUSE Design Awards Silver Winner

ABC City-themed China-chic Card Series

Entrant Company

EASTCOMPEACE TECHNOLOGY CO., LTD.

Category

Product Design - Other Product Design

Client's Name

Agricultural Bank of China Ltd.

Country / Region

China

Taking the cities in China as its design theme, this credit card series showcases an organ fusion of every city's traditional culture deposits and modern fashion, whereby to evoke the value identification and spiritual resonance for the city in users' minds.

Multiple visual elements are harmoniously laid out on the card in the form of China-chic illustrations, along with the colorway dominated by the most representative color in Chinese painting. As the main visual element on the card, each city's landmark is further rounded off by the representative animal totem and city flower, helping to restore the geographical environment and architectural style of the city to the utmost. Not only does this concordant combination vividly externalize the memory unique to every city, but it also offers users a glimpse into the scenery and culture deposits of different cities.

Meticulously outlined with the thin lines processed by the cloisonne craft, all the visual elements are highlighted on the card. The translucent shell is used as the filling material inside the contours of these elements, and they have been further coated with a layer of colored glaze for a soft reflection effect in light. Such artful processes make for an almost transparent visual experience, aesthetically upgrading the card design with exquisite textures and a three-dimensional effect.

Credits

Project management
ABC Credit Card Center Linkage Marketing Department
Graphic design
EASTCOMPEACE Graphic Design Team
Technical direction
EASTCOMPEACE Innovation Studio
Head of marketing
EASTCOMPEACE Marketing Team
Production
EASTCOMPEACE Supply Chain Team
More Silver Winners
Product
2023
MUSE Design Awards - Edinburgh Quick Mute Window

Entrant Company

拜兹门窗

Category

Product Design - Windows, Doors

Product
2023
MUSE Design Awards - Duck-like Glass Pitcher

Entrant Company

Shanghai Bocheng Brand Planning Co. LTD

Category

Product Design - Bakeware, Tableware, Drinkware & Cookware

Interior
2023
MUSE Design Awards - Weber Butikk Vadian

Entrant Company

dioma ag

Category

Interior Design - Retails, Shops, Department Stores & Mall

Architectural
2023
MUSE Design Awards - Uchinoniwa

Entrant Company

POHAUS

Category

Architectural Design - Residential