2023 | Professional

MUSE Design Awards Silver Winner

MOERIE - Ultimate Hair Growth

Entrant Company

BOLD BRANDS

Category

Packaging Design - Cosmetics & Fragrance

Client's Name

Moerie / B Company

Country / Region

Lithuania

Moerie - Ultra Hair Growth, is a brand mark of functional hair care. It has variety of products from everyday shampoo to nutritional supplements for hair growth. This is a premium product intended for the buyer who takes special care of his hair.



Moerie products are sold online. Products has exclusive formulas and are rich in active ingredients. These factors was an instigator and inspiration for packaging design direction.



The unique package design lifts unboxing experience to a new level. Pleasure of shopping experience is replaced by unpacking product that was delivered to your door.

Folded packaging provides enough space for information, where we can remind the user why he bought this product, what are the ingredients and how to use it correctly. Doing this with style of course. This way we eliminate a need for additional flyers or leaflets inside the packaging, which can be quite annoying at times. It makes packaging not only more appealing but more sustainable as well.



The BIG & BOLD exterior style, emphasizing the logo and the name of the product line, perfectly communicates the essential advantages of the product and stands out on online shopping platforms.



Premium, visible, informative and providing the unforgettable unpacking joy. This is the new Moerie packaging.

Credits

Creative Direction & Design
Motiejus Gaigalas
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