2023 | Professional

MUSE Design Awards Silver Winner

UP!G Sea Buckthorn Juice

Entrant Company

Beijing Perfect Point Design

Category

Packaging Design - Non-Alcoholic Beverages

Client's Name

Xinjiang Huibang Biology Co., Ltd

Country / Region

China

UP! G is a kind of seabuckthorn juice with high purity and good taste.

UP! G Seabuckthorn juice is mainly aimed at young consumer groups, and communicates with consumers in depth in a way of good drinking, fun, cool, colorful and interesting.

We must solve the difference between products and competitive brands, let the packaging meet the aesthetic needs of young people, let consumers shine in front of their eyes, and highlight the delicious taste of the product itself. So we use the seabuckthorn fruit as the design element, and use the interesting way to express the delicious taste of the seabuckthorn fruit. The seabuckthorn fruit itself represents itself, showing an expression of intoxication and enjoyment.

Credits

yao li
jeff wu
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