2023 | Professional
SEGAFREDO LIMITED EDITION PACKAGING
Entrant Company
Zoo Communications Pte Ltd
Category
Packaging Design - Non-Alcoholic Beverages
Client's Name
Boncafé International Pte Ltd
Country / Region
Singapore
ZOO Group was tasked by Segafredo Zanetti to develop a series of limited edition designs for the Japan Domestic Market. The coffee product with this design packaging will be targeting those between 25 to 45 yrs old. This age group includes discerning, tech savvy consumers with a mid-high income ceiling. They enjoy immersing themselves in culture, architecture, experiential activities, and dare to try new things.
Credits
Entrant Company
Chongqing Lingxiang Space Design Planning Institute Co., Ltd
Category
Interior Design - Commercial
Entrant Company
ZEEKR + Link+ Architects
Category
Interior Design - Flagship Store (NEW)
Entrant Company
Zhejiang Qingkun Architecture & Planning Design Co., Ltd.
Category
Architectural Design - Commercial Building
Entrant Company
SHENZHEN BAIXINGLONG CREATIVE PACKAGING CO.,LTD
Category
Packaging Design - Beauty & Personal Care