SEGAFREDO LIMITED EDITION PACKAGING

ZOO Group was tasked by Segafredo Zanetti to develop a series of limited edition designs for the Japan Domestic Market. The coffee product with this design packaging will be targeting those between 25 to 45 yrs old. This age group includes discerning, tech savvy consumers with a mid-high income ceiling. They enjoy immersing themselves in culture, architecture, experiential activities, and dare to try new things.