2023 | Professional

MUSE Design Awards Gold Winner

XDAO-PUNK

Entrant Company

Xiaodao New Energy Technology Co., LTD

Category

Transportation Design - Bicycles / Motorcycles

Client's Name

Xiaodao New Energy Technology Co., LTD

Country / Region

China

Dedicated to the young Gen Zers who crave to be a trendsetter, show individuality, and have a passion for vehicle refitting, the XDAO-PUNK e-scooter series has its model deconstructed and reorganized by fusing Gen Zers' avant-garde aesthetic preferences — a mecha style and a high-tech vibe — into its design. Aside from the change in its model, this series also has various styles of retrofit kits available, whereby consumers are able to DIY their personalized and futuristic e-scooters.

Its rounded and fluid body has been aerodynamically engineered for a low drag coefficient. The frame, constructed from aerospace-grade high-strength materials, strikes a balance among impact resistance, safety and durability, and more importantly, has proven stable in one-million anti-rollover tests with a load of 220 kg. What makes the PUNK series one-of-a-kind among the crowded e-scooter market is the robust power system developed by incorporating China's aerospace technology, whose strong power and fast acceleration help in winning over young consumers. To bring users more convenience in riding, this series is equipped with a smart dashboard to interact with them by displaying the digital readouts about riding condition in real time, and can be started via a digital key that supports both Bluetooth and NFC — it is really that simple and hassle-free throughout each ride. Moreover, the U-shaped LED headlight laid out in a three-dimensional structure boasts a high luminous intensity of up to 25000 cd, whose ultra-focused and maximum light beam provides a wider and farther illumination area to ensure riding safety in dim environments.

For improved user-friendliness, both the handlebars and the seat have been ergonomically designed to accommodate users with different body sizes and habitual riding preferences. The whole series, manufactured by the industry-leading technology, has been coated with a baked finish, so as to show consumers its fine texture and premium quality in tactile and visual ways.

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