2023 | Professional

MUSE Design Awards Silver Winner

MBfish-Sakura

Entrant Company

Shayue (Xiamen) Sports Promotion Co., Ltd

Category

Product Design - Outdoor & Exercise Equipment

Client's Name

Emma

Country / Region

China

The main function of the S320 as a badminton racket is to hit the shuttlecock during the game, using the racket's rebound force to hit the shuttlecock and send it back to the opponent, thus achieving the purpose of exercising. In comparison to other badminton rackets, the S320 has a distinct appearance, ingeniously incorporating cherry blossom elements into the racket face, and its color scheme is outstanding. As a result, it has carved a niche in the badminton racket market, attracting more female players and inspiring more people to take up the sport. The S320 is constructed of imported carbon fiber, which is more durable than traditional iron or aluminum rackets.

Credits

Shayue (Xiamen) Sports Promotion Co., Ltd
Yang Hua
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