2023 | Professional

MUSE Design Awards Platinum Winner

HUIZHOU UNIQUE PALACE

Entrant Company

ZEST ART

Category

Interior Design - Commercial 

Client's Name

China Overseas Grand Oceans Group Ltd. Huizhou

Country / Region

China

China overseas chooses to rearrange Huizhou, creating the HUIZHOU UNIQUE PALACE, defining the new lifestyle model of the new rich in Yuemen, changing the design paradigm of "sales center" of the industry, transforming the traditional pursuit of business and aesthetics into a community service space of immersive experience and emotional satisfaction that shapes life scenes. Let self-growing real community life experience become the core of product value.

It is inevitable to define the targeted target customer group of the space in the future, define the characteristics of customers, identify the real needs of customers, and realize the space with temperature and life with content.

The complex functional form makes HUIZHOU UNIQUE PALACE unique project identification. Rich and diverse life experiences such as coffee culture, picture book reading, aromatherapy experience, popular science exhibition, cultural and creative exhibition, floriculture experience and mailing experience gather here. Specially customized composite functional furniture combines ecological green plants, lighting, stone, wood, metal and other multiple materials. Create an urban life museum with leisure, fun and educational experience all the time.

Discarding the expression of the old concept, constantly explore whether the marketing center can still provide services for people living here for a long time when the "sales" coat is removed, explore the effective combination of context background color and spatial function, so that the field can realize the sustainable growth of life itself with an editable spatial sequence. Focus on space expression about the paradigm of life, pay attention to every user's behavior in space activities focus on build the space fun will be perceived by every viewer, pluralism, compound and interactive sharing in into good exploration spirit, be active community realize the social value of figurative expressionism.

Credits

Photographer
Yan Ming
More Platinum Winners
Interior
2023
MUSE Design Awards - Scenic Villa

Entrant Company

Weihuai Yongtu Art Design

Category

Interior Design - Residential 

Interior
2023
MUSE Design Awards - Central Nature

Entrant Company

Shenzhen Zhongzhuang Construction Group Co.,Ltd.

Category

Interior Design - Showroom / Exhibit

Packaging
2023
MUSE Design Awards - Green Mandarin orange Pu’er

Entrant Company

Guangdong Voion Eco Packaging Industrial Co., Ltd.

Category

Packaging Design - Retail

Architectural
2023
MUSE Design Awards - Shanghai Longfor Glory of Thrones

Entrant Company

UCGD有乘

Category

Architectural Design - Mix Use Architectural Designs