2023 | Professional

MUSE Design Awards Silver Winner

Nitefly

Entrant Company

Yizhou Liu

Category

Conceptual Design - Sports

Client's Name

Country / Region

United States

Nitefly is a unique and innovative concept that aims to provide outdoor runners with a delightful, safe, and focused experience, utilizing smartwatch technology.



In today's post-covid era, an increasing number of people are turning to outdoor running as a means of staying fit and refreshed. Nitefly recognizes the importance of supporting and motivating these individuals to overcome laziness and bad running habits, while also addressing issues and concerns such as route safety for the running process.



At the heart of the Nitefly experience are "fireflies", which runners can keep in their smartwatches as virtual friends. These fireflies serve as reminders and motivation for runners to develop a consistent running routine. If a runner is inactive, the fireflies will fly away, prompting the runner to get moving and earn them back. Along the way, the fireflies serve as guides, leading the runner through the exercising procedure, and returning to the plate each time a milestone is achieved.



Nitefly also offers a social component, allowing runners to compete with friends and earn long-term awards based on consistent exercise behavior. Additionally, an AI-assisted goal setting feature, running tips reminders before and after each run, and a data map to find suitable routes in the supporting mobile app provide runners with a comprehensive and personalized experience. So that they are not only able to set a great physical context for their route, but also get an awesome psychological status of "The Flow" - a mental state of complete involvement and happiness - during the run.



By leveraging gamification and social influence, Nitefly aims to create a valuable framework for habit-forming products. Ultimately, Nitefly introduces a brand new and unique experience for outdoor runners, helping them achieve their fitness goals and enhance their well-being.

Credits

Product Designer
Yizhou Liu
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