2023 | Professional

MUSE Design Awards Silver Winner

YUAN 2012 RICE WINE

Entrant Company

YUAN Group

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Ziqian Xing

Country / Region

China

YUAN 2012 RICE WINE is a ten-year-aged pure rice wine brewed using ancient manual techniques. Advanced technology is used to remove impurities and unpleasant odors, resulting in a clean and clear color, aroma, and taste. The brand's main focus is on quality and health consciousness, which is reflected in its design concept. The high-quality packaging, which is suitable for high-end restaurants, gifts, and business, features a textured paper material with a delicate and stylish gold stamping process. The packaging is complemented with calligraphy and seal elements that add a retro touch, exuding an elegant and calm impression while also increasing brand recognition and providing anti-counterfeiting features. The packaging maintains the product's high-end and atmospheric tone, with the damping feeling when opening the gold-colored outer box adding to the sense of ceremony and joy. The packaging is processed with exquisite craftsmanship to withstand wear and oxidation, ensuring long-term aesthetics and luster. With a volume of 720ml, the packaging is convenient to carry and store and can be easily shipped internationally. Additionally, the packaging uses environmentally friendly materials, reducing its impact on the environment, promoting consumer environmental awareness, and facilitating resource recycling, meeting the needs of green and sustainable development.

Credits

YUAN Group
Ziqian Xing
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