2023 | Professional

MUSE Design Awards Gold Winner

Rolf Eyewear. Crafted Stone.

Entrant Company

rolf.productions GmbH

Category

Product Design - Lifestyle (NEW)

Client's Name

rolf.

Country / Region

Austria

Rolf stands for quality and innovation beyond the eco-hype. We produce high-quality eyewear from natural materials: stone glasses, wooden glasses and beans glasses. Handcrafted in the Alps and delivered worldwide - with that mountain feeling. Invented as a world novelty, Rolf stone glasses convey a sense of connection with nature through their strong structure and natural color range.

Behind it is the love of eyewear. And the love of nature. This is where the raw materials come from, which are shaped by creative hands into timeless eyewear designs and which, at the end of a long life, find their way back into nature. Stone and Wood – Natural sustainability. Rolf makes the most innovative eyewear. How? Uncompromising, self-confident and located. Why? Because it comes naturally to us. By nature.



One of our first tools and an essential part of Rolf history: a modified milking machine built in the garage. Well, the milking machine was in the garage before we moved it to the basement of our parents' house. There we rebuilt it - by hand, of course. Before we tried our hand at the first stone glasses. Those glasses made it out of the cellar and onto the noses of many people. They not only feel good, they look good. Good for us. And good for nature. Since then, wearing handmade glasses from Tyrol has meant wearing Rolf. Glasses that are handmade. Glasses that are clear. Glasses that are fresh. Made of stone. For us, handicraft from Tyrol means handicraft from home. This is where our roots lie. And this is where eyewear design becomes a craft.

Credits

owner
Roland Wolf
designer
Johannes Wacker
CEO
Bernhard Wolf
marketing
Christian Wolf
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