United States   |  2020

Brilli Wellness Lighting

Entrant Company

Insurgents

Category

Packaging Design

Client's Name

Brilli Wellness Lighting

Sub-Category

Home Appliances

Meet Brilli. The light that turns you on. We’ve been turning on lights since light bulbs were invented. But now they can actually return the favor. When you turn on Brilli lights, you’ll experience a wide spectrum of Feel-Better benefits for body, mind and mood, along with industry-leading color quality. So you can truly feel your best and brightest, while experiencing the ultimate in lighting aesthetics. Brilli is the disruptive, provocative, passionate brand that will stand out in a sea of sameness in a highly-commoditized lighting category. We are the antithesis of a generic commodity! And we believe that our light bulb moment will truly become a light bulb movement. Brilli light bulb packaging is striking in its hexagon shape and carries our angular Bauhaus design. It is bold and graphic with a color system that speaks to our Charge Up light bulbs in blue and our Wind Down light bulbs in yellow. Our gift boxes are playful and energetic and designed to surprise and delight customer

Credits

Creative Director
Scott Barbey
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