NIWAKA

Befitting a place where you can experience the fantastic world of NIWAKA jewelry, NIWAKA’s new concept store in Ginza is an extraordinary space that reinterprets Japanese motifs in a modern way, reflecting the jeweler’s future vision of global expansion. This original expression of classic design styles embodies the spirit of tradition and innovation that NIWAKA has inherited from its birthplace of Kyoto. The exterior of the building is inspired by wisteria flowers, evoking the image of a tiered wisteria trellis through a wavy mesh structure that covers the outer walls of the six-floor building. The interior design of the store has a different theme for each floor, boldly incorporating traditional Japanese architectural features like latticework and sliding paper doors into modern design.

As you step into the store, the first thing to catch your eye is a fine mesh chandelier shining white in the center of the dark coffered ceiling. With an emphasis on the use of untreated wood, this warm space is an embodiment of Japanese hospitality. The wisteria trellis theme from the exterior continues here in the form of the chandelier as well as the wooden walls, creating a luxurious and modern impression. The 1st floor’s main showcase is decorated with the same mesh material as the center chandelier, and the interior of the case is lined with brocade from Kyoto’s famous Nishijin textile district. The coffered ceiling is the type often found in historical Japanese buildings, and various other traditional design elements are scattered throughout. The reception area is separated from the main store area by delicate metal blinds, which helps create a relaxed atmosphere within.

The 4th floor once again highlights the overarching theme of wisteria that inspired the Ginza Store, with approximately 600 crystal strands in the shape of wisteria flowers sparkling elegantly overhead against a rich purple ceiling. Natural, untreated wooden floors and walls in a more Eastern design blend seamlessly with the Western touches brought by crystal, creating a very luxurious modern Japanese style by combining dissimilar materials and elements.