2020 | Professional

MUSE Design Awards Gold Winner

YiTanHaoJiu

Entrant Company

ShenZhen Lingyun creative packaging design Co.,Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Jinliufu Liquor Co., Ltd.

Country / Region

China

China is a country having deep love in red. For example, it seems an inexorable law to use red in the wedding or birthday party. However, with long-time development, visual homogenization of spirit products rises. How to make a product get rid of this problem becomes specially important.

The designer of this Chinese white spirit resets the four characters of the product name into two lines. The characters are composed of patterns that allow consumers to understand the meaning, arouse their interests in the diverse and delicate patterns, give them a new choice among stereotyped products, and make this product stand out to drive sales.

Credits

Creative director
XiongBo Deng
Designer
XiongBo Deng
Designer
Zhijie Liu
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