Snow Beer

The package design of this classic "Snow Beer" series is a throwback SNOW BREWERIES has made to its development course of more than half a century.

It has been redesigned while inheriting the characteristics of the original "Snow Beer" series launched in 1964, including the bottle shape and the trademark. These similarities subtly enhance consumers' familiarity to the package design and the product as well. Its illustration design revives the fashion trends during the 1970s and 1980s in China, which is further complemented by a vintage colorway and the thick borders decorated with the patterns of brewing materials, incisively reinterpreting China-chic in a retro manner. Such an emotional design language shows consumers a cordial image like their dude, which can not only effortlessly evoke older generation's nostalgic feelings for the original "Snow Beer" series and their past days, but also win over young consumers with its uniquely designed China-chic elements.

Notably, the patterns of malt, hops and water ripples in simple line drawings highlight the premium beer brewed with pure materials, while visually conveying to consumers its original flavor evolved from the original one. By linking consumers' visual perception of pure brewing materials to the original flavor of this beer, these patterns can immerse consumers in a trip down memory lane, be it the bygone days accompanied with the original "Snow Beer" or the flashbacks to their younger days.

The vintage elements revamped via a modern design approach add a nostalgia-inducing touch and a China-chic vibe to the packaging of the classic "Snow Beer" series, making it recognizable in a crowded market of essentially identical competitors and further reinforcing the emotional bound between the brand and consumers. Not only does this package design celebrate the achievements and cultural accumulation SNOW BREWERIES has made over the years of development, but it also reflects the brand's commitment to inheritance and innovation, as well as its determination to bring more joy to consumers through continuous product upgrades.