QINSHIHUANG CPA

Specially designed for Qinshihuang CPA, the packaging aims to convey the concept of China Pale Ale. This craft beer is named after Qinshihuang, who is the first emperor who reunified China, to highlight it as a pioneer in China Pale Ale.

The packaging integrates multiple typical elements of Qin Dynasty. Red and black, as two colors admired in Qin Dynasty, are mainly adopted in the packaging design to form a sharp contrast, thereby enhancing visual impact and impressing consumers. The bottle of Qinshihuang CPA shapes like the jade goblet with cloud design in Qin Dynasty, which shows the upscale position of the product. The embossed seal character (for “Qin”) as the visual centre, and the specially designed Chinese characters (for “Qinshihuang”) styled in a flamboyant manner below it, help to establish a highly recognizable image. The flag round the bottle neck not only embodies the terrific momentum of the vast army led by Qinshihuang in battles, but also suggests that Qinshihuang CPA pioneers the China Pale Ale category in the industry.

This product, in terms of its flavor and packaging, interprets the distinctive regional and cultural features, and gives an intense sense of cultural identity and confidence, whereby to promote the spread of Chinese traditional culture.