HAINAN BEER

Alcohol is an important carrier of regional culture. Based on that, the packaging for Hainan Beer is designed with inspiration from natural scenery and local culture in Hainan, aiming to embody the charm of Hainan when catering to modern aesthetic taste.

The packaging subtly integrates local typical elements like beaches into the word “HAINAN” to form the core visual symbol. Such a design leads to strong visual impact, and creates an atmosphere full of vigor.

For bottle packaging, the glass body is designed to be slim and thus easy to grip. The relief is a synthesis of the local landmark landscape and a typical ribbon of native Li nation with characteristic patterns, whereby to suggest the harmonious symbiosis between traditional national culture and natural ecology in Hainan.

The can packaging takes white color as the background to highlight the core visual symbol in gorgeous colors. Thanks to the special thermochromic ink, the postmark patterns on the can under refrigeration will appear, contributing to a more interesting interaction experience and bringing to mind the relaxing, pleasant lifestyle in Hainan.

The outer packaging for the product is made of kraft paper to effectively reduce the use of printing ink, and thus conveys an idea of environmental protection.