ShineGer Decor Universe Chengdu Flagship Store

The client in this case, ShineGer, is a company specializing in the production of veneer panels. In the current market environment, apart from the stable demand for mainstream designs and colors, furniture customers are increasingly demanding high-end personalized designs and colors. Therefore, under our auspices, ShineGer built a producst system called "Decor Universe" with the clues of texture types and prices. Among them, "Stars Above" is the high-end series, and "Everything in Life" is the mainstream series.



So, the design of the flagship store of the Decor Universe is a complete process from brand concept to showroom presentation. The arcs of light and shadow are presented, just like the trajectories of celestial bodies in the universe. The sense of the universe are the most striking features of the Decor Universe. From the moment visitors enter the exhibition hall, they are always immersed in this deliberately created atmosphere: you are entering the universe of Decors.



The exhibition hall building itself is a brick-concrete structure, which initially blocked the possibility of remodeling the wall.

But we found the most suitable display method under the restricted conditions,

An arc-shaped doorway with lights and shadows, which is called the time tunnel of Decor Universe, "Stars Above" and "Everything in Life" are located on both sides of the time tunnel, presenting the high-end series and regular series of ShineGer's color universe respectively.



It is this unusual sense of the universe that allows the decor prodcuts to "speak", and quickly communicate with visitors and makes the high-value-added decor more convincing. This is what the design of this case can do to ShineGer - to win more sales.