Yuesheng Group city convention and exhibition center

It is a modern space designed with functions, and it is also a historical relic. It just reconnects with this era in a way that can be seen and used, and walks into the future...

RIVER OF TIME

600 million years ago, the Taihang area was a vast ocean, with seawater advancing and retreating, swamps spreading widely, and the crust rising and falling. Millions of years passed in an instant. The Taihang Mountains are uplifted strongly, vast and majestic, and the river of time has involved all of these into tiny tributaries.

Today, in a limited space, the design weaves the long history of a city into the sea of time.

SPACE TRAVEL

"Rosen Bridge" connects the outdoors with the exhibition center, and the instant-aneous collage of time and space brings the entrants from the real world into the experience field.

Cities, mountains, starry sky, and wheat fields meet in abstract form and space. The "illusion" of the design endows the here and now with a sense of experience that transcends narrative and symbolic meanings—blocks are chopped, star maps illuminate the road, and electronic seawater changes colors in the space. At the end of the sky, there are ups and downs... The history of nature, city and people is engulfed, crossing the Rosen Bridge and intersecting here.

VALUE EXPLORATION

Yuesheng Tianxiyin · City Convention and Exhibition Center will be completed in July 2021, with a total area of 1545㎡. JINDESIGN is responsible for space experience planning and interior design. The project aims to create a high-traffic, multi-frequency, sticky comprehensive commercial space.

On the one hand, the design strategy is in line with the owner’s corporate culture derived from Taoism; on the other hand, it explores the relationship between space and the city’s cultural attributes and sense of history, so that no matter how the fast-growing city and enterprises embark on the road to the future, they have something to recall and have.