2023 | Professional

MUSE Design Awards Silver Winner

British Rothsc Rothsc pluripotent oil net

Entrant Company

guangdong Zhenjian Biotechnology Co.,Ltd

Category

Packaging Design - Other Packaging Design

Client's Name

Country / Region

China

Rothsc Rooster Multi-Purpose Grease Remover is a highly efficient cleaning agent specifically designed for tableware. Its packaging design follows the principle of “less is more” and a straightforward design approach. The bottle is predominantly white, representing the pristine cleanliness achieved by using the product. The packaging avoids unnecessary decorations to keep the focus on the product’s effectiveness.

The label on the packaging features a green color scheme to convey the environmentally friendly and odorless nature of the agent’s ingredients and packaging. Using negative space, the label combines elements of knives, forks, spoons (representing the product’s positioning) with water droplets (representing its form) to communicate the product’s ability to achieve deep cleaning for tableware in an eco-friendly and healthy way.

Furthermore, this packaging design fully considers the ergonomics of the user experience. The grip at the bottle’s neck is meticulously crafted to provide utmost comfort when held in the palm, while incorporating anti-slip features to ensure stability even with damp hands.

Credits

guangdong Zhenjian Biotechnology Co.,Ltd
Zhenhua Liu
guangdong Zhenjian Biotechnology Co.,Ltd
Shubai Li
guangdong Zhenjian Biotechnology Co.,Ltd
Yuning Xiong
guangdong Zhenjian Biotechnology Co.,Ltd
Haopeng Huang
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