2023 | Professional
Entrant Company
Category
Client's Name
Country / Region
Rothsc Rooster Multi-Purpose Grease Remover is a highly efficient cleaning agent specifically designed for tableware. Its packaging design follows the principle of “less is more” and a straightforward design approach. The bottle is predominantly white, representing the pristine cleanliness achieved by using the product. The packaging avoids unnecessary decorations to keep the focus on the product’s effectiveness.
The label on the packaging features a green color scheme to convey the environmentally friendly and odorless nature of the agent’s ingredients and packaging. Using negative space, the label combines elements of knives, forks, spoons (representing the product’s positioning) with water droplets (representing its form) to communicate the product’s ability to achieve deep cleaning for tableware in an eco-friendly and healthy way.
Furthermore, this packaging design fully considers the ergonomics of the user experience. The grip at the bottle’s neck is meticulously crafted to provide utmost comfort when held in the palm, while incorporating anti-slip features to ensure stability even with damp hands.
Credits
Entrant Company
Shanghai Research Institute of Building Sciences Co., Ltd.
Category
Architectural Design - Office Building
Entrant Company
Shanghai Yinyang E-commerce Co.,Ltd.
Category
Product Design - Other Product Design
Entrant Company
Design One Lighting Design
Category
Lighting Design - Architectural Lighting
Entrant Company
NANJING POWERCORE TECH CO., LTD.
Category
Transportation Design - Auto Accessories & Interiors