2023 | Professional

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Rothsc Rooster Multi-Purpose Grease Remover is a highly efficient cleaning agent specifically designed for tableware. Its packaging design follows the principle of “less is more” and a straightforward design approach. The bottle is predominantly white, representing the pristine cleanliness achieved by using the product. The packaging avoids unnecessary decorations to keep the focus on the product’s effectiveness.
The label on the packaging features a green color scheme to convey the environmentally friendly and odorless nature of the agent’s ingredients and packaging. Using negative space, the label combines elements of knives, forks, spoons (representing the product’s positioning) with water droplets (representing its form) to communicate the product’s ability to achieve deep cleaning for tableware in an eco-friendly and healthy way.
Furthermore, this packaging design fully considers the ergonomics of the user experience. The grip at the bottle’s neck is meticulously crafted to provide utmost comfort when held in the palm, while incorporating anti-slip features to ensure stability even with damp hands.
Credits
Entrant Company
FANCY DESIGN
Category
Interior Design - Civic / Public
Entrant Company
Beijing institute of graphic communication
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Packaging Design - Wine, Beer & Liquor
Entrant Company
Linshaobin Design
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Packaging Design - Other Packaging Design
Entrant Company
Guangzhou Hongyu Architectural Design Co., Ltd, & Guangzhou university
Category
Landscape Design - Infrastructure Landscape