Elephant & Moon Resort

Qinhuangdao Dansbrand Design Co., Ltd provides brand identity and visual representation services for Elephant & Moon Resort, including logo and VIS design (scenic business cards, signages, and the packaging of merch).

Dansbrand combines the brand's spiritual core of ecology, freeness, harmony, and exploration and focuses on sustainable ecology and unsophisticated freeness by borrowing colors from the scenery and transforming the scenery into shapes to deliver the brand's style of tension and refined elegance. Local nature and humanity are incorporated into the product design to arouse resonance between the scenery and customers, thus improving the brand's aesthetics and the added value of products and creating an international outdoor leisure resort with zero distance.

The logo draws inspiration from natural elements like the moon, the earth, the lake, and tents and extracts them to highlight the brand's lunar sign. Simple and soft lines express the representative artistic conception of the moonlit lake, thus creating a good vibe for leisure holidays.

In addition, the brand's merch design, like business cards, water bottles, hats, and signages, selects the part where the round rings meet to form a super symbol, visually conveying Xiangyuehu's humanity and nature to customers. The bold color scheme creates an exclusive Xiangyue blue. Beautiful scenery in four seasons is integrated into the brand marketing to show the aesthetics of immersive outdoor living and the high-end brand image for cultural image.