Kazoo Redesign

A bucolic landscape untouched by industrial technology. The air is fresher. The mountains are taller. The rivers flow all year round. Welcome to Kazoo.



Kazoo, the brand behind the world’s first upcycled tortilla chip, partnered with Meaningful Works to purposefully tell their sustainability story with an emotionally resonating look, feel, and tone inspired by American National Parks. The new Kazoo brand embraces an idyllic future for the planet, inviting consumers to make a positive impact on the environment with sustainably delicious chips.



Nature is our partner in Kazoo. We work alongside nature to craft a more beautiful world full of flavor. Because what is nature if not the original tastemaker? To keep delicious flavor and texture as a primary message, Meaningful Works established a flavor-forward packaging system through savory color, big flavor cues, and memorable flavor names.



In Kazoo, we waste less, and create more. We do things the right way, even if it’s the hard way, because it’s better for us and the planet. Each bag of Kazoo saves 16 gallons of water, re-articulated to consumers impactfully as a “low water footprint” product, inviting snackers to join the mission to save 1 billion gallons of water by 2025.



Kazoo is not too far, for those who can imagine a brighter future. So join us, won’t you? Bring your hope. Your curiosity. Your craving for extraordinary flavor. Kazoo is a state of mind and all are welcome.