2023 | Professional

MUSE Design Awards Gold Winner

SHUN PIN LANG 480 (BLUE)

Entrant Company

Chengdu Mind-and-Hand Positioning Co., Ltd

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Wang Bowei, Yu Jun, Wang Chaojun, Huang Chen, Qiu Lina

Country / Region

China

SHUN PIN LANG, with its exquisite packaging and delicate design, showcases the brand's unique charm and value. The fully transparent bottle is adorned with a mysterious and enchanting blue peony, symbolizing prosperity and abundance, carrying sincere auspicious wishes. Its meticulously crafted appearance, profound auspicious symbolism, and the noble and elegant temperament conveyed through brand design make SHUN PIN LANG an unforgettable treasure with significant collectible value.

SHUN PIN LANG series packaging features intricate patterns on the bottle neck through hot stamping, making it even more eye-catching and prominently displaying the brand's core. Additionally, the bottle caps have undergone gold foil adjustments, clearly indicating "Blue, Red, Gold Cap" variations. This fresh visual upgrade enhances the product's visibility in the market, highlighting the brand's focus and uniqueness, and achieving a harmonious balance between functionality and aesthetics in the packaging.

The unique design carries a beautiful blessing: the peony, as a traditional auspicious flower in China, symbolizes prosperity, good fortune, and auspiciousness. The peony swirls on the bottle, which enhances the brand impression and facilitates consumer recognition. It conveys wishes of prosperity, abundance, and happiness to consumers, bringing joy and harmony to their hearts.

The overall design exudes simplicity and elegance, showcasing a sense of refinement and nobility. The combination of the blue peony on the bottle body and the golden pattern on the neck creates a harmonious and visually pleasing aesthetic, adding a touch of sophistication and texture. Every detail reflects the brand's values and quality, while also demonstrating a deep respect for and inheritance of traditional culture. The visual presentation further enhances the cultural taste, elevating the packaging to a higher level and embodying the essence of Chinese traditional harmonious and lucky culture.

This packaging design fully embraces the characteristics of minimalist aesthetics, showcasing the brand's sophisticated and elegant visual appeal. The cylindrical bottle shape, designed with geometric precision, is easy to grip and features smooth lines that symbolize smoothness and harmony. The exquisite use of hot stamping technique, with intricate patterns adorning the bottle neck, adds a touch of refined simplicity and sophistication that complements the peony motifs.

Credits

Chengdu Mind-and-Hand Positioning Co., Ltd
Wang Bowei
Chengdu Mind-and-Hand Positioning Co., Ltd
Yu Jun
Chengdu Mind-and-Hand Positioning Co., Ltd
Wang Chaojun
Chengdu Mind-and-Hand Positioning Co., Ltd
Huang Chen
Chengdu Mind-and-Hand Positioning Co., Ltd
Qiu Lina
More Gold Winners
Interior
2023
MUSE Design Awards - Poly Dianchi Ziyouhai

Entrant Company

UHOUSE DESIGN

Category

Interior Design - Exhibits, Pavilions & Exhibitions 

Landscape
2023
MUSE Design Awards - Dawn at Sea

Entrant Company

Good Art Co. Ltd

Category

Landscape Design - Sculpture Design

Product
2023
MUSE Design Awards - M6s Mesh System

Entrant Company

Mercku Inc.

Category

Product Design - Telecommunications (NEW)

Interior
2023
MUSE Design Awards - Just Right

Entrant Company

ACG Design International

Category

Interior Design - Residential