1968 Family Reserve Cabernet Sauvignon Package Design

The 1968 Family Reserve Cabernet Sauvignon Package Design vividly depicts the local charm of the birthplace of wine- Helan Mountains in Ningxia Province. With the observation deck in the chateau as the main view, the packaging design shows the beauty of the cycle of four seasons in the Helan Mountains by using expression techniques of Dadaism and Modernism to convey the concept of harmony between heaven, earth, and man and continue the pursuit of the living of art.

The wine label draws inspiration from Dada collage art to simulate the changes in pigments and paper. It consists of three different layers of handmade paper, epitomizing a fine vintage, favorable natural conditions, and deep brewing. Each layer has a distinctive texture on each bottle of wine, coupled with color changes to present varied Helan Mountains in four seasons and extol the climate, soil, and brewing techniques. Three types of paper offer consumers a differentiated tactile experience, like savoring the 1968 Family Reserve Cabernet Sauvignon with a lingering flavor.

The outer package box is made of walnut wood. The dark wood and the unique wine label are the integration of the classic style and modern romance, interpreting the superiority, elegance, and romance of the 1968 Family Reserve Cabernet Sauvignon.

The 1968 Family Reserve Cabernet Sauvignon won the Gold Medal at the Asia Wine Awards 2022. James Suckling, one of the world’s most influential wine critics, rated the wine with a high score of 93.