Hangzhou West Lake Beer Brand: ZUI XIHU

"ZUI XIHU" is a beer packaging design inspired by the scenic beauty and cultural essence of West Lake in Hangzhou. It incorporates elements of poetry, emotions, and art, showcasing its unique charm. With its distinctive design concept, carefully chosen elements, elegant color usage, cultural exchange significance, emotionally rich font application, and consideration for environmentally friendly materials, it integrates the beauty of West Lake and its culture. It blends the elements of fine beer, poetic sentiments, and friendship into a harmonious whole, conveying the distinctive charm and open-minded spirit of Hangzhou to the world.