2023 | Professional

MUSE Design Awards Gold Winner

Hangzhou West Lake Beer Brand: ZUI XIHU

Entrant Company

Hangzhou Langwei Brand Planning Co., Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Hangzhou Langwei Brand Planning Co., Ltd.

Country / Region

China

"ZUI XIHU" is a beer packaging design inspired by the scenic beauty and cultural essence of West Lake in Hangzhou. It incorporates elements of poetry, emotions, and art, showcasing its unique charm. With its distinctive design concept, carefully chosen elements, elegant color usage, cultural exchange significance, emotionally rich font application, and consideration for environmentally friendly materials, it integrates the beauty of West Lake and its culture. It blends the elements of fine beer, poetic sentiments, and friendship into a harmonious whole, conveying the distinctive charm and open-minded spirit of Hangzhou to the world.

Credits

Zhong Jinkao
Wang Renhe
Pan Lili
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