2023 | Professional

MUSE Design Awards Platinum Winner

Sanhe Fuyun

Entrant Company

Jingdezhen Adrian Luo Creative Design Co.,Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Country / Region

China

From the perspective of culture, the ceramic culture of Jingdezhen is the main culture and the wine culture is the auxiliary culture, which is a result of cultural empowerment and brand superposition.With the altar as the carrier, we will continue to carry forward Jingdezhen ceramic culture which has been inherited for thousands of years.

The body of the "Sanhe Fuyun" altar adopts the traditional Chinese grouting technique and the decoration of the Qing Palace. The two sides of the altar shoulders of the Sanhe Fuyun Altar adopt (in stories) the dragon stylist of the wine cup personally used by the emperors of the Qing Dynasty when holding national rites, and use 12% pure gold imported from Germany to draw gold by hand. Created by a representative inheritor of the heritage. There are three pearls attached to the lid of the altar to correspond the theme of three-in-one. The main color of the Sanhe Fortune Altar is regal yellow, and some parts are in traditional Chinese blue. The brand name is a picture of a hundred deer, and there are hundreds of deer, which is the homonym of "Bai Lu" in Chinese, which means working one’s way up.

Credits

Jingdezhen Adrian Luo Creative Design Co.,Ltd.
Heng Luo
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