The Soul Mate Cuisine

"Newtro" is a portmanteau of the words "new" and "retro" and refers to the trend of "modernized retro.” It is a trend sweeping through the youngster community in South Korea. Also, it is a reinterpretation of retro and nostalgic design style, also known as the Korean version of "youth culture.” For this project, the design team brilliantly injected the idea of Newtro culture into the space, integrating the new trendy and retro elements to demonstrate a unique Korean restaurant style. As "Newtro" is a product of multi-dimensional fusion, it takes effort and careful planning to reach a perfect balance. With the delicate design techniques, the design team has planned the light wood veneer and iron parts to decorate the beams to create a picture of the historical wooden house. Besides, red bricks and tiles are utilized to bring the feeling of nostalgia. At the same time, titanium plating and iron parts produce a new fashion style, presenting a harmonious and refreshing space for diners.

Standing outside the store, one could look through the large floor-to-ceiling windows and appreciate the store’s style. The facade is constructed with geometric shapes, and the eaves are shaped with titanium-plated material, looking unique and sharp. Upon entering the store, one will be greeted by a photo booth wall with the 3D concept to visualize the brand's ICON. The wall combines Korean graphics with neon lighting to intertwine the three-dimensional and flat patterns, creating a vivid tone and sense of layers. The designer stays consistent with titanium-plated metal, laminates, and PVC flooring for the counter. Above the counter, prominent three-dimensional characters are set with disorderly creative lines to demonstrate a distinctive and impressive visual expression.