2023 | Professional

MUSE Design Awards Silver Winner

Mobile App Design

Entrant Company

Total Wine & More

Category

Product Design - Lifestyle (NEW)

Client's Name

Country / Region

United States

With careful consideration of the brand's values and customer needs, we have crafted a design that aims to revolutionize the way customers interact with Total Wine & More, providing a seamless and immersive shopping experience.



Tasting Notes:

We have implemented an extensive tasting notes feature that empowers customers to make informed decisions. With detailed flavor profiles, aroma descriptions, pairing suggestions, and expert reviews, customers can explore new products, expand their knowledge, and find the perfect beverage that suits their preferences.



In-Store Mode:

Understanding the importance of the in-store experience, we have created a dedicated in-store mode. This mode leverages geolocation technology to provide customers with store-specific information, such as location-based promotions, aisle guidance, and real-time inventory availability. By seamlessly transitioning into the in-store mode, customers can navigate the physical store with ease and take advantage of exclusive offers.



Scanner with Label Recognition:

To facilitate quick and convenient access to product information, our design incorporates a powerful scanner feature with label recognition capabilities. By simply scanning product labels, the app uses image recognition technology to identify the product and provide detailed descriptions, customer ratings, pricing, and availability.



Design Approach:

In crafting our design, we prioritized a user-centric approach, ensuring intuitive navigation, visually appealing aesthetics, and a seamless user experience. The interface showcases Total Wine & More's brand identity, incorporating their logo, color scheme, and typography. We have utilized high-quality product images and graphics to create an engaging and visually stimulating experience for customers.



Technical Considerations:

Our app is built on the React Native platform, enabling cross-platform development for both iOS and Android. We have adhered to the latest design guidelines and best practices for each operating system, ensuring optimal performance and user experience.

We believe our design captures the essence of Total Wine & More, catering to the needs of their diverse customer base and embracing the digital transformation of the beverage retail industry. It seamlessly integrates tasting notes, an in-store mode, and a scanner with label recognition, providing customers with an enhanced and personalized shopping experience.

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