2023 | Professional

MUSE Design Awards Gold Winner

The Wine House

Entrant Company

Studio Re+N

Category

Interior Design - Retails, Shops, Department Stores & Mall

Client's Name

Lidu Liquor

Country / Region

United States

The design of this space takes inspiration from the ancient Chinese poem "Wan Xi Sha," evoking the experience of strolling alone in a fragrant garden. By incorporating elements from traditional Chinese gardens, visitors can enjoy a unique wine-tasting experience. The paths and courtyards are adorned with scented shrubs and flowers, creating a sensory and memorable ambiance. The design also honors the history and tradition of Chinese white wine, connecting it with water and poetry. Various activities are organized to showcase the value of the wine and enhance visitors' experiences.

Fragrance House serves as a bridge between customers and Chinese white wine, providing a space for wine lovers to immerse themselves in culture and experience. The exhibition space, designed creatively, features an ancient wine cellar. Interactive activities such as on-site archaeological excavations and wine tasting are introduced to attract visitors.

The use of wood and grey bricks in the design of Fragrance House reflects its calm personality and rich history in a distinctive way. The design team incorporates traditional gardening techniques, such as "borrowed scenery," "divided scenery," "revealed scenery," and "induced scenery," through meandering pathways, twisting walls, and the inclusion of flora and fauna. This results in a diverse and stunning interior environment.

The space not only exhibits the historical evolution of the ancient wine cellar during the Yuan, Ming, and Qing dynasties but also recreates scenes such as a wine house, showcasing the traditional culture and brewing techniques of Chinese white wine. On the second floor, a collection wall displays ancient wine from different eras, offering wine enthusiasts a tasting experience. Visitors can also personally brew freshly made wine under staff guidance, immersing themselves in the techniques of distillation and white wine brewing. Through their senses, visitors can truly fall in love with Chinese white wine culture.

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