2023 | Professional
Entrant Company
Category
Client's Name
Country / Region
Background
Nowadays, when popular festivals come, many companies or brands often give gift boxes. Therefore, Shanghai
Creado Advertising wants to choose a traditional winter festival — the Winter Solstice, and send a special
winter gift to customers.
Creative Idea
The idea is inspired by the ancient Chinese folk method to calculate the date from unbearable cold weather to warm spring days, the Jiujiu Cold Relieving Map, and the old Chinese tradition of drinking alcohol in winter to keep out the cold weather. We combined the above two things and conceived a fruit wine gift box. The overall design of the gift box is based on the traditional Chinese lifting beam structure, adding copper elements to the warm teak wood, which has structural support and visual embellishment. The front of the gift box has a three-layer design. Open the box and remove the screen engraved with The Jiujiu Cold Relieving Map in Chinese. Nine types of fruit wine are displayed in the Duobao Pavilion, highlighting the heart and preciousness of the gift. “庭前垂柳珍重待春风”is a sentence from a poem which is engraved on the cover. It is a gesture that inviting receivers to writing one stroke each day when winter starts. Spring is just around the corner when final strokes is finished.
Credits
Entrant Company
Chengdu Fenggu Muchuang Packaging Co., Ltd.
Category
Packaging Design - Wine, Beer & Liquor
Entrant Company
Sili Design
Category
Interior Design - Residential
Entrant Company
SB Architects
Category
Architectural Design - Hotels & Resorts (NEW)
Entrant Company
HEYI DESIGN GROUP
Category
Interior Design - Healthcare