2023 | Professional

MUSE Design Awards Gold Winner

Nine Types of Fruit Wine Gift Box for the Winter Solstice Fe

Entrant Company

Shanghai Creado Advertising Co., Ltd.

Category

Packaging Design - Limited Edition

Client's Name

Shanghai Jiuqi Industrial Co., Ltd.

Country / Region

China

Background

Nowadays, when popular festivals come, many companies or brands often give gift boxes. Therefore, Shanghai

Creado Advertising wants to choose a traditional winter festival — the Winter Solstice, and send a special

winter gift to customers.

Creative Idea

The idea is inspired by the ancient Chinese folk method to calculate the date from unbearable cold weather to warm spring days, the Jiujiu Cold Relieving Map, and the old Chinese tradition of drinking alcohol in winter to keep out the cold weather. We combined the above two things and conceived a fruit wine gift box. The overall design of the gift box is based on the traditional Chinese lifting beam structure, adding copper elements to the warm teak wood, which has structural support and visual embellishment. The front of the gift box has a three-layer design. Open the box and remove the screen engraved with The Jiujiu Cold Relieving Map in Chinese. Nine types of fruit wine are displayed in the Duobao Pavilion, highlighting the heart and preciousness of the gift. “庭前垂柳珍重待春风”is a sentence from a poem which is engraved on the cover. It is a gesture that inviting receivers to writing one stroke each day when winter starts. Spring is just around the corner when final strokes is finished.

Credits

Shanghai Creado Advertising Co., Ltd.
Binfeng Zhang
Shanghai Creado Advertising Co., Ltd.
Wei Lin
Shanghai Creado Advertising Co., Ltd.
Shan Shan
Shanghai Creado Advertising Co., Ltd.
Yong Zhang
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