2023 | Professional

MUSE Design Awards Silver Winner

Vagesty - Feminine Hygiene Products

Entrant Company

Digiwits

Category

Packaging Design - Beauty & Personal Care

Client's Name

Vagesty

Country / Region

Lebanon

Vagesty crafted logo strongly promotes feminism. The "V" in Vagesty takes the shape of a female's vulva. The female symbol at the end of the word is elevated to show that this product caters for all women.

Purple signifies royalty, encouragement, and power. The presence of a gradient color throughout the products expresses the brand's support for sisters of all skin colors.

To include every female style, each label has a woman silhouette of a different body type. The "V" of the logo intentionally falls exactly on the vulva of every lady's silhouette.

Last but not least, the catchwords "Cleanse it", "Wipe it", etc., are there to categorize the product's usage and purpose.

Credits

Creative Director
Maria Eid
Senior Designer
Nancy Glore
Project Manager
Marc Bou Sleiman
Copywriter
Edward Faraj
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