2023 | Professional
Entrant Company
Category
Client's Name
Country / Region
Background:
The Spring Festival is a traditional festival cherished by the Chinese people. Relatives and friends often exchange gifts and blessings, hoping that each year will be better than the last. But in the eyes of the new age and young people, traditional new year's gifts can sometimes be too similar or become too formalistic. So, what kind of gift can be given that is both good wishes and fun, even practical?
Creative Idea
Creative gift for the New Year: Steamer-like humidifier.
Steamer is the Chinese New Year commonly used cooking tools. We can see steam rising while cooking delicious food. Rising steam also represents expectation of prosperity in the new year. Steam rises, blessing rises.
In the steamer's core, we placed a auxiliary humidifier. Since the spring festival usually stays in winter, the climate is dry in China and the skin is easy to lose moisture. Plug in the power, refreshing steam" rise towards face, feels like Spring Breeze.
This gift combines the traditional good wishes for a prosperous new year with the actual needs of the spring festival, with a sense of ritual and practicality. It may seem like a blessing, but it's also a surprise.
Credits
Entrant Company
Toryo International Lighting Design Center
Category
Lighting Design - Landscape Lighting
Entrant Company
ZEN Architects
Category
Architectural Design - Museum, Exhibits, Pavilions (NEW)
Entrant Company
Hangzhou MUSUN Landscape Design Co., Ltd.
Category
Landscape Design - Open Space Design
Entrant Company
JN Interior Design
Category
Interior Design - Residential