2023 | Professional

MUSE Design Awards Platinum Winner

Taibai - Wind Series

Entrant Company

Vats

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Jiao Zhe

Country / Region

China

The Taibai Wind series is inspired by the Chinese poet Li Bai of the Tang Dynasty, "When Libai drinks a bucket of wine, he can write a hundred poems", the gourd is a minimalist design that harmonises with nature while pursuing an artistic sense of line.



The simple lines of the gourd present the beauty, silence and mystery of the gourd. The transparent glass material is used to present a clear, modern and refined aesthetic, and the neck tag gives the packaging a distinctive oriental flavour, making the heavy traditional culture spiritual and highly textured.



The wind represents a state of life, a gourd holding wine, a shallow sip and a slow drink, free to immerse oneself in one's own world, where everyone is the protagonist of life, where one can look at oneself from the inside and the mountains and the sea from the outside.

Credits

Design Director
Jiao Zhe
More Platinum Winners
Product
2023
MUSE Design Awards - Nobi Smart Lamps

Entrant Company

Nobi NV

Category

Product Design - Healthcare

Packaging
2023
MUSE Design Awards - Guizhou Anjiu 30

Entrant Company

Chengdu Maosheng Design Co.,Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Interior
2023
MUSE Design Awards - Long Yue Ya Song

Entrant Company

Huge Rock Design

Category

Interior Design - Exhibits, Pavilions & Exhibitions 

Architectural
2023
MUSE Design Awards - Fuzhou YanTaiShan

Entrant Company

UCGD有乘

Category

Architectural Design - Renovation