2023 | Professional

MUSE Design Awards Platinum Winner

Taibai - Wind Series

Entrant Company

Vats

Category

Packaging Design - Rebrand

Client's Name

Jiao Zhe

Country / Region

China

The Taibai Wind series is inspired by the Chinese poet Li Bai of the Tang Dynasty, "When Libai drinks a bucket of wine, he can write a hundred poems", the gourd is a minimalist design that harmonises with nature while pursuing an artistic sense of line.



The simple lines of the gourd present the beauty, silence and mystery of the gourd. The transparent glass material is used to present a clear, modern and refined aesthetic, and the neck tag gives the packaging a distinctive oriental flavour, making the heavy traditional culture spiritual and highly textured.



The wind represents a state of life, a gourd holding wine, a shallow sip and a slow drink, free to immerse oneself in one's own world, where everyone is the protagonist of life, where one can look at oneself from the inside and the mountains and the sea from the outside.

Credits

Design Director
Jiao Zhe
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