2023 | Professional

MUSE Design Awards Platinum Winner

ZHENJIU·ZHENSHIWU-JINGXIANGDUANYANG

Entrant Company

SHENZHEN BAIXINGLONG CREATIVE PACKAGING CO.,LTD

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

ZHENJIU

Country / Region

China

Zhenjiu Dragon Boat Festival gift box packaging selected "Yongzheng December pleasure Map" axis "May Race Boat" as a second idea. Illustration is divided into close-range, mid-range, long-range three layers, the first layer of close-range description of zongzi as a unique food characteristics of the Dragon Boat Festival, the second layer of the mid-range selection of ancient paintings to watch the boat race picture, with Qu Yuan holding a brush to depict watching the dragon boat race picture as creative, the third layer of the vision is the dragon boat race scene in May, the entire illustration scene reflects the Dragon Boat Festival happy and peaceful festive atmosphere.

The internal products are in the form of Zhenjiu combined with Dragon Boat tea set, the combination of teapot and teacup is like a full zongzi, the outer wall of the tea set increases the texture of Zongzi leaves, combined with the illustration of the Dragon boat in May on the Jane bottle, and highlights the festive atmosphere of the Dragon Boat Festival.

Credits

Infinity studio
Liuting CHEN
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