2023 | Professional

MUSE Design Awards Platinum Winner

Jiannanchun (Daimond)

Entrant Company

Sichuan Jiannanchun (Group) Co., Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Yu Qiao, Song-bo Wang

Country / Region

China

Focusing on personalized design, Jiannanchun Diamond emerges as a radiant gem in a world where love and luxury intertwine. Inspired by the timeless allure of diamonds, this exquisite packaging design captures the essence of eternal beauty and celebrates the epitome of taste and sophistication. Crafted to perfection, the bottle design showcases the brilliance of cut diamonds. The meticulously crafted diamond-cut pattern adorns the bottle's contours and the distinctive diamond belt at waist, creating a mesmerizing interplay of light and elegance. The golden neck and diamond-encrusted base harmoniously blend with the overall design, reminiscent of a golden sunrise and embodying a romantic and artistic aura. The dual-opening gift box, adorned with diamond-cut accents, seamlessly blends fashion and quality, adding a touch of modernity to this exquisite masterpiece, exuding an aura of nobility.

Jiannanchun Diamond transcends the realm of ordinary alcoholic beverages. As a premium wedding banquet liquor, it symbolizes the eternal love between newlyweds and signifies the joyous moments shared at grand wedding celebrations. The total capacity of 520 milliliters symbolizes the beauty of love. With its exquisite packaging and refined taste, it offers an unforgettable experience for the couples and their guests, leaving a lasting impression of luxury and romance.

In terms of its quality, it embodies the essence of traditional brewing techniques, captures the essence of premium grains, draws inspiration from the vitality of glacier water, undergoes fermentation in ancient cellars for thousands of years, and is meticulously blended with carefully selected aged spirits. It possesses a pure, elegant, and authentic aroma, with a naturally harmonious and delightful flavor profile and a lingering, clean and refreshing aftertaste, providing users with an extraordinary tasting experience.

Jiannanchun Diamond, with its emphasis on details and pursuit of excellence, is a high-end white spirit that continues the brand essence of Jiannanchun. The overall packaging design is rooted in Chinese traditional liquor culture, showcasing a premium image with exceptional craftsmanship. It represents Jiannanchun's relentless pursuit of perfect quality, enriching the brand's connotation and image, and precisely meets the demand for high-end wedding banquet liquor, making it a truly remarkable choice.



Credits

Sichuan Jiannanchun (Group) Co., Ltd.
Yu Qiao
Sichuan Jiannanchun (Group) Co., Ltd.
Song-bo Wang
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