Meet Northeast

During the design process of this project, the design team focused on the history, culture and craftsmanship behind the iron pot stew, a Northeast characteristic catering category, and pioneered the differentiated "iron pot stew in the forest area". At the same time, together with the founding team, the special ingredients of the Northeast forest area, especially the craftsmanship of "ginseng" soup and stew, are integrated into the product, thus forming a strong support for the selling point of the category and adding greater functions to the product itself value.

In terms of brand culture, Jiansu takes the founder's hometown forest area as the cultural background, uses "Meeting Dongbei" as the name identification, and takes the word "Meeting" as the cultural core to extend the project's cultural system commercially and systematically. , or philosophical copywriting is integrated into multiple dimensions such as space, materials, and clothing, providing an effective communication bridge for end customers of the project to understand the category, understand the brand, and enter the store for consumption.

In the brand VIS system, we take the unique animal "Siberian tiger" in Northeast China as the core element of visual recognition, and creatively express it through the cartoon form of the traditional folk handicraft "Tiger" puppet, which not only has strong recognition, but also achieves In the minds of the Chinese people, the cognitive label of the Northeast people's character "tiger" (meaning real, enthusiastic, and sturdy) is presented in a concrete way. At the same time, it has also found the most appropriate way to meet the aesthetics of the current era in the traditional historical symbols accumulated over the years.