2023 | Professional

MUSE Design Awards Platinum Winner

Aesthetic Fusion: Old Sichuan's Modern Delights

Entrant Company

Arch Interior Design

Category

Interior Design - Restaurants & Bars

Client's Name

Old Sichuan

Country / Region

Taiwan

Old Sichuan, a renowned hot pot brand, is undergoing a brand upgrade to attract a younger audience and thrive in a competitive market. A key aspect of this upgrade is transforming the store image.



Through fashionable and innovative interior design, Old Sichuan aims to redefine customers' perception of traditional Sichuan-style hot pot restaurants, offering a fresh dining experience.



This project not only upgrades a single Old Sichuan establishment but also serves as a design template for future branch expansions. Designers face the challenge of achieving innovation within modular design and standardized operations.



The rich and varied lighting reflects a modern ambiance. On enchanting evenings, food enthusiasts are drawn by the aroma, stepping into "Old Sichuan," the city of tantalizing taste.

Credits

Creative Director
Michael Tu
Designer
Sasha Di
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