2023 | Professional

MUSE Design Awards Platinum Winner

Aesthetic Fusion: Old Sichuan's Modern Delights

Entrant Company

Arch Interior Design

Category

Interior Design - Restaurants & Bars

Client's Name

Old Sichuan

Country / Region

Taiwan

Old Sichuan, a renowned hot pot brand, is undergoing a brand upgrade to attract a younger audience and thrive in a competitive market. A key aspect of this upgrade is transforming the store image.

Through fashionable and innovative interior design, Old Sichuan aims to redefine customers' perception of traditional Sichuan-style hot pot restaurants, offering a fresh dining experience.

This project not only upgrades a single Old Sichuan establishment but also serves as a design template for future branch expansions. Designers face the challenge of achieving innovation within modular design and standardized operations.

The rich and varied lighting reflects a modern ambiance. On enchanting evenings, food enthusiasts are drawn by the aroma, stepping into "Old Sichuan," the city of tantalizing taste.

Credits

Creative Director
Michael Tu
Designer
Sasha Di
More Platinum Winners
Interior
2023
MUSE Design Awards - The Rosewood Bangkok

Entrant Company

Celia Chu Design & Associates

Category

Interior Design - Hospitality

Product
2023
MUSE Design Awards - Ruleye intelligent AI magic mirror

Entrant Company

Suixinyu (Beijing) Technology Co., Ltd

Category

Product Design - Sports Equipments

Interior
2023
MUSE Design Awards - Sheraton Zhaoqing Dinghu

Entrant Company

PLD/ Paul Liu Design Consultants Co., Ltd

Category

Interior Design - Hotels & Resorts

Interior
2023
MUSE Design Awards - NH
NH

Entrant Company

LUSTYdesign Inc.

Category

Interior Design - Restaurants & Bars