2023 | Professional
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Old Sichuan, a renowned hot pot brand, is undergoing a brand upgrade to attract a younger audience and thrive in a competitive market. A key aspect of this upgrade is transforming the store image.
Through fashionable and innovative interior design, Old Sichuan aims to redefine customers' perception of traditional Sichuan-style hot pot restaurants, offering a fresh dining experience.
This project not only upgrades a single Old Sichuan establishment but also serves as a design template for future branch expansions. Designers face the challenge of achieving innovation within modular design and standardized operations.
The rich and varied lighting reflects a modern ambiance. On enchanting evenings, food enthusiasts are drawn by the aroma, stepping into "Old Sichuan," the city of tantalizing taste.
Credits
Entrant Company
Chery Automobile Co. , Ltd.
Category
Transportation Design - Automobiles
Entrant Company
Shanxing Design(Shenzhen)
Category
Interior Design - Showroom / Exhibit
Entrant Company
Xingcheng Zhu
Category
Furniture Design - Home (NEW)
Entrant Company
10 Interior design
Category
Interior Design - Commercial