2023 | Professional
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The self-operated store design takes inspiration from Tang Dynasty food culture and incorporates "transparency" and "expansion" as the core concepts for architectural materials. Our goal is to create a delicate and transparent sense of nobility, showcasing the Tang Dynasty's pursuit of exquisite cuisine, also known as "Zhuan Yu" (precious delicacies). Through the use of transparent materials, we aim to create a mysterious and classical atmosphere reminiscent of the year 720 AD.
While carrying forward the Tang Dynasty's cultural essence, we have integrated modern materials and technology to achieve the effect of expansion through the use of mirrors and lighting. The mirror materials present a crystalline and transparent texture, reflecting the scenes of the Tang Dynasty like "Flower Admirer by River". In the East Market, the ceiling is designed with mirror stainless steel and lighting, creating a sense of expansion. In the West Market, light sources are connected to form a Silk Road, traversing the entire circulation route, and infusing the space with tension and fluidity.
We have chosen the contrasting red and white colors commonly found in Tang Dynasty architecture as the main color scheme to highlight the ambiance and traditional culture of the Tang Dynasty. Red symbolizes passion, celebration, and prosperity, while white represents purity, elegance, and solemnity. This color combination creates a vivid and vibrant visual effect, infusing the entire space with vitality and liveliness.
Drawing inspiration from the auspicious cloud red moire pattern widely used in Tang Dynasty architecture and art, we have incorporated it into the design by utilizing light films. The cloud pattern carries elegant and auspicious connotations. Through the application of light films, we have ingeniously integrated the cloud pattern symbol into the lighting design, creating a dreamy and unique play of light and shadow. The reflective effects of the mirrors and the soft lighting from the light films complement each other.
The contrasting red and white colors and the evolution of the cloud pattern symbol through light films imbue the space with rich cultural significance and visual impact, offering a fresh and immersive exploration of the store.
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