Yanghe Old Liquor（洋河老酒）

Yanghe is a renowned Chinese liquor brand.



The creative concept revolves around the idea that "every bottle of Yanghe old liquor is a monument to quality." Therefore, the overall design of the box takes inspiration from "a solid wood trophy."



The solid wood trophy, combined with a stainless steel plaque, fully embodies the quality and taste of Yanghe old liquor.



Both the box and the bottle feature a distorted "%" symbol, symbolizing that Yanghe old liquor is 100% aged liquor. When deformed, the symbol forms an abstract "hourglass" shape, representing the essence of time deposition in Yanghe old liquor.



The bottle is designed in a "round sky and square earth" shape based on the classic Mei vase of Yanghe. The overall bottle is made of black ceramic with a strong granular texture, capable of withstanding the test of time.

（洋河是中国的名酒。

创意围绕着“每一瓶洋河老酒都是一座品质的丰碑”，所以整体盒子的造型创意就源自“实木的奖杯”。

实木的奖杯与不锈钢的标牌，充分诠释洋河老酒的品质与品味。

盒子与瓶子上都有一个变了形的%符号，寓意洋河老酒是100%老酒，变了形后组成了抽象的“沙漏”图形，寓意洋河老酒是时间沉淀的精华。

瓶子是在洋河最经典的梅瓶基础上设计成“天圆地方”的造型，整体瓶子为具有较强颗粒感的黑色陶瓷瓶，经得起时间的考验。）